Reports to Chief Marketing Officer Location Dubai, UAE (On Site) Function Corporate Communications & PRExperience12+ years in corporate communications, PR

About the Company A fast growing premium lifestyle brand with a strong global presence, built around life's most important occasions. The company partners with international and local names to deliver products and experiences that help customers celebrate and connect. With ambitious expansion plans, it continues to pioneer occasion driven consumer experiences, combining creativity with data led marketing and customer excellence.
About the Role Reporting directly to the CMO, the role owns how the business shows up in the world to media, partners, government stakeholders, and the public. This is the senior most communications role in the Group, with full ownership of corporate communications, PR and crisis communications across all markets.
What you will own
Enterprise communications strategy and the corporate narrative across all markets (EMENA) PR and earned media leadership including tier one press relationships, agency ecosystem management, and high stakes media moments Organic social media and influence partnership strategy covering tiering, contracting, performance, and brand safety Corporate partnerships, government relations, and executive visibility for the CEO and C suite Crisis communications playbook, reputational risk register, and rapid response capability
What success looks like
Consistent share of voice leadership versus competitors in priority markets Measurable brand reputation index movement quarter on quarter A reputational risk posture that surfaces issues early and contains them fast A corporate narrative that shows up coherently in earned media, social, and influence channels
What you bring
12+ years in corporate communications, PR, or reputational leadership with prior Head of level responsibility in a multi market organisation Demonstrated mastery of tier one media relations, agency leadership, and influence partnerships at scale A strong record on crisis communications and reputational risk in high growth or high visibility businesses Strong commercial literacy and the credibility to operate at C suite and Board level Regional experience across multiple markets strongly preferred. Bilingual English plus a major regional language Arabic is a must. Calm under pressure, narratively gifted, decisive, and politically intelligent
Why this opportunity This is a rare opportunity to set up a Head of function from a clean sheet, in a business at a genuine inflection point. The company has the scale, ambition, and executive sponsorship to make this seat strategically meaningful, with the runway to build a function that endures.