Epobond is a leading manufacturer in the adhesive and sealant industry. With a strong commitment to quality and innovation, we specialize in providing high-performance adhesive solutions for various industries. As we continue to grow, we are seeking an experienced and results-oriented Marketing Manager to establish and lead our marketing department.
Job Summary: The Marketing Manager at Epobond will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and market share growth within the adhesive and sealant industry. This role will involve strategic planning, campaign management, team leadership, and performance analysis.
Responsibilities:
- Develop and implement the overall marketing strategy to strengthen Epobond's market position and achieve business objectives.
- Conduct market research to identify customer needs, market trends, and competitive insights within the adhesive and sealant industry.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Define key performance indicators (KPIs) and establish metrics to measure the effectiveness of marketing campaigns.
- Lead and manage a team of marketing professionals, fostering a collaborative and results-driven work environment.
- Plan and execute marketing campaigns across various channels, including digital marketing, trade shows, industry publications, and direct marketing.
- Collaborate with the product development team to ensure effective product launches and marketing support for new adhesive and sealant solutions.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends, new technologies, and best practices in adhesive and sealant marketing.
- Manage the marketing budget effectively, allocating resources strategically to maximize return on investment.
- Maintain brand consistency and ensure all marketing communications align with Epobond's brand guidelines.
Requirements:Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.3 years of experience in marketing management within the adhesive and sealant industry or a similar field.Proven track record of developing and executing successful marketing strategies that resulted in increased market share and revenue growth.Proficiency in market research, competitor analysis, and customer segmentation.Excellent leadership skills with the ability to motivate and guide a marketing team.Familiarity with digital marketing tools, CRM systems, and marketing analytics.Strong communication, presentation, and interpersonal skills.Analytical mindset with the ability to translate data into actionable marketing strategies.Creative thinking and the ability to develop innovative marketing campaigns.Results-driven attitude with a focus on achieving marketingNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)