Overview: We are seeking a dynamic Digital Marketing Specialist to join our team. As a B2B company, we are focused on providing innovative solutions to our clients, and we need a creative and strategic thinker to lead our digital marketing efforts. This role offers the opportunity to work remotely and make a significant impact on our online presence and brand visibility.

Responsibilities:

• Set and manage the digital marketing budget effectively to maximize ROI and achieve organizational goals


• Develop and execute comprehensive digital marketing plans and strategies across all social media platforms especially LinkedIn


• Develop, implement, and manage comprehensive SEM strategies to increase website traffic, enhance brand visibility, and drive conversions


• Conduct keyword research, competitive analysis, and audience targeting to optimize SEM campaigns across search engines such as Google Ads


• Monitor campaign performance, analyze data insights, and continually optimize SEM initiatives to maximize ROI and achieve KPIs


• Collaborate with cross-functional teams to align SEM efforts with broader marketing objectives and initiatives


• Work with key departments to define target markets, audiences and further details.


• Stay updated on industry trends, algorithm changes, and best practices in SEM to ensure our strategies remain innovative and effective


• Optimize website content, including landing pages and blog posts, for search engines


• Develop and implement link building strategies to improve website authority


• Monitor and analyze website traffic and performance using tools such as Google Analytics


• Advise creative best practices for better reach across all platforms


• Generate detailed reports on the performance of digital marketing efforts, analyze data, and provide actionable insights to optimize performance


• Collaborate closely with the Marketing Manager to align digital marketing efforts with overall marketing objectives


• Boost campaigns and relevant posts to enhance reach, engagement, and conversion rates


• Implement lead generation strategies to drive qualified traffic and increase conversion rates


• Maintain and update a portfolio of successful digital marketing campaigns and initiatives


• Provide regular updates and communicate progress to the Marketing Manager and other relevant stakeholders

Skills

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role


• Proven experience as an SEO/SEM Specialist or similar role


• In-depth knowledge of SEO and SEM techniques and best practices


• Bachelor's degree in Marketing, Communications, or a related field preferred


• Proficiency in setting and managing digital marketing budgets across all platforms


• Strong understanding of social media platforms and their respective best practices


• Ability to analyze data and derive actionable insights to optimize performance


• Excellent communication and collaboration skills


• Detail-oriented with the ability to multitask and prioritize tasks effectively.


• Experience with lead generation tactics and strategies


• Portfolio of successful digital marketing campaigns